i.avila
Designer
A Generalist specializing in 0 to 1 products. Currently creating the next big thing at SmartNews.
10+ years making your favorite products, including Fortune 100s, like Google, Meta, Spotify, and startup unicorns.
Smartnews/NewsArc
0-1 | Mobile First | Product Market Fit | Visual Design | Brand
Big in Japan, lost on American audiences.
My role: design a news product that uses AI to identify, filter, and serve news stories.
Best viewed on desktop
Tubi
Growth | 0-1 | New User Retention & Acquisition
Taking a small fry to the #1 free streaming platform in the U.S.

AKQA
notable clients: Google | Spotify | meta | Logitech | verizon
0-1 designs for Fortune 100s and unicorns.
I worked for a multitude of clients, ranging from AI Fitness to B2B Sales Tools.
Based on client agreements, I can only share sample images, as seen here.
Finance
Fintech | Visual Design | Product Strategy
Designing a banking product out of the 80s and into the hands of CEOs, accountants, and many more.