i.avila

Designer

A Generalist specializing in 0 to 1 products. Currently creating the next big thing at SmartNews.

10+ years making your favorite products, including Fortune 100s, like Google, Meta, Spotify, and startup unicorns.

Smartnews/NewsArc

0-1 | Mobile First | Product Market Fit | Visual Design | Brand

Big in Japan, lost on American audiences.

My role: design a news product that uses AI to identify, filter, and serve news stories.

Best viewed on desktop

Tubi

Growth | 0-1 | New User Retention & Acquisition

Taking a small fry to the #1 free streaming platform in the U.S.

AKQA

notable clients: Google | Spotify | meta | Logitech | verizon

0-1 designs for Fortune 100s and unicorns.

I worked for a multitude of clients, ranging from AI Fitness to B2B Sales Tools.

Based on client agreements, I can only share sample images, as seen here.

Finance

Fintech | Visual Design | Product Strategy

Designing a banking product out of the 80s and into the hands of CEOs, accountants, and many more.