i.avila
Designer
iOS | Android | Web | TV | Wearables | Print Design | Omni (Digital x Physical)
Chances are you’ve already interacted with my designs.
Over the last decade, I’ve led product design for startup unicorns and Fortune 100s, translating high ambiguity into 0-to-1 products and systemic revenue gains.
I bring an architectural eye and a code-informed workflow that pairs visual excellence with strategic growth.
Let’s skip the translation layer and design at the speed of delight.
Case Studies
Intuit
Growth & Revenue Design • 2025 – Present
Designing high-velocity growth systems, core product features, and monetization strategies across complex financial ecosystems.
The Impact: Transforming high-ambiguity experiments into predictable revenue, including top-of-funnel display strategies and pricing optimization that captured $67k in initial testing, pacing toward a projected $300k MRR.
Case study restricted by NDA. Let’s connect to walk through the growth frameworks and code-informed design process.
$67k Secured in early testing | $300k MRR Projected from initial testing
Smartnews
Leading a U.S. tiger team to design, validate, and launch a flagship 0-to-1 generative AI news product.
Tubi
Taking a small fry to the #1 free streaming platform in the U.S.
Growth | 0-1 | New User Retention & Acquisition
Finance
Designing a banking product out of the 80s and into the hands of CEOs, accountants, and many more.
Fintech | Visual Design | Product Strategy
AKQA
Design Agency
Venture incubation and 0-to-1 product strategies for established products, high-ambiguity emerging tech, and more.
Case study restricted by NDA. Let’s connect to talk about my design process.
About
Bringing premium craft, taste, and high-fidelity design to diverse products to delight users and drive business value.
I’m always creating. I spend my time animating, illustrating, and creating print and digital media.
